Wine thought-leaders on Twitter

23 07 2009

Gary Vaynerchuk (@Garyvee)– Gary is the host of Wine Library TV, which is a popular wine video blog. He’s been on Twitter since May 4, 2007 (a relatively long time) and has posted 6,144 tweets as of July 22, 2009. He has 756,715 followers and follows 9,168. From what I can tell, Gary has the most reach and influence in Twitter of all the wine personalities.

Alder Yarrow (@Vinography) – Alder is the founder and editor of Vinography, one of the most influential wine blogs on the Internet. He’s been on Twitter since Nov. 24, 2008 and has posted 831 updates as of July 23, 2009. He has 2,544 followers and follows 1,863.

Rick Bakas (@rickbakas) – After spending eight years as a senior marketer and designer for Nike, Rick transitioned into the wine industry. He most recently accepted a position as Director of Social Media Marketing for St. Supery winery in Napa Valley. He’s been on Twitter since Feb. 28, 2008 and posted 14,688 updates as of July 23, 2009. He has 25,882 followers and follows 25,337.

Shana Ray (@sharayray) – Shana Ray is the social media director for Sonoma County and works for congresswoman Lynn Woolsey, who represents California’s sixth congressional district (most of Sonoma County). Thus, she connects people and attends the events. I contacted her for references in the Twitter wine world and she was immediately responsive. She’s been on Twitter since July 16, 2007 and has posted 7,024 updates as of July 23, 2009. She has 1,785 followers and follows 967.

@winetwits – I can’t determine who’s behind @winetwits, but there’s no question that the handle is one of the go-to wine aggregates on Twitter. This is no stale news feed. @winetwits tweets with a human voice and interacts with its followers. Its Tweets offer industry information, special offers and recommendations. It has been on Twitter since Sept. 25, 2008 and has posted 3,751 updates as of July 23, 2009. It has 37,803 followers and follows 41,362.




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