Draft 2: Twitter book wine chapter

10 08 2009

Chapter x: Wineries Like the Taste of Twitter

“Wine is inherently social so it’s really well-suited for social media, for Twitter,” says Rick Bakas, director of social media marketing at St. Supery Vineyards and Winery in Napa Valley, California. Bakas refers to the timeless tradition, across centuries and cultures, of convening around food and wine to socialize. Twitter provides a virtual roundtable where wine enthusiasts can meet and talk wine.

How many characters does it take to describe tasting a wine? How many characters does it take to recommend a wine? More and more people are finding it takes fewer than 140, and thus more wineries are surfacing on Twitter.

This chapter will explore how wineries came to find Twitter, their experiences, practices and measurement for using the platform. It will also identify two case studies documenting best uses of Twitter. We will make these findings through the stories of the following wineries:

•    Eagles Nest Winery (@eaglesnestwine)
•    St. Supery Vineyards and Winery (@stsupery)
•    Sobon Family Wines (@sobonwine)
•    Donati Family Vineyard (@donatifamily)
•    King Estate Winery (@kingestate)
•    Capozzi Winery (@pinotblogger)

Read the rest of this entry »

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Draft: Twitter book wine chapter

4 08 2009

Working Title –
Chapter x: Wineries Like the Taste of Twitter

(Introduction)

“Wine is inherently social so it’s really well-suited for social media, for Twitter,” says Rick Bakas, director of social media marketing at St. Supery Vineyards and Winery in Napa Valley, California. Bakas refers to the timeless tradition, across centuries and cultures, of convening around food and wine to socialize. Twitter provides a virtual roundtable where wine enthusiasts can meet and talk wine.

How many characters does it take to describe tasting a wine? How many characters does it take to recommend a wine? More and more people are finding it takes fewer than 140, and thus more wineries are surfacing on Twitter.

This chapter will explore how wineries came to find Twitter, their experiences, practices and measurement for using the platform. It will also identify two case studies documenting best uses of Twitter. We will make these findings through the stories of the following wineries:

•    Eagles Nest Winery (@eaglesnestwine)
•    St. Supery Vineyards and Winery (@stsupery)
•    Sobon Family Wines (@sobonwine)
•    Donati Family Vineyard (@donatifamily)
•    King Estate Winery (@kingestate) Read the rest of this entry »